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Panasonic Avionics signs new airline deals

Written by  Justin Burns Wednesday, 09 April 2014 16:38

Panasonic Avionics has announced two airlines have signed up to two of its in-flight systems - and has also revealed the launch of a new in-flight advertising innovation.

Air Canada has agreed a deal to have the eX3 in-flight entertainment and communications (IFEC) system installed on 37 of its new 787 Dreamliner fleet, which it will start to take delivery of shortly.

Craig Landry, VP, marketing, for Air Canada, says: “With eX3, Air Canada’s passengers will be able to watch more than 600 hours of entertainment on larger, higher definition screens that are up to 18-inches in business class and enjoy higher definition touch screens at every seat featuring an advanced intuitive interface that will be easy and pleasant to navigate.”

The airline currently has five 777-300 aircraft equipped with the eX2 system, which Landry explains has proved popular with passengers.

The in-flight entertainment and communications company, has also announced it has signed up Aerolineas Argentinas to its eXW wireless in-flight entertainment (IFE) system.

The national airline of Argentina is having IFE installed on eight 737-800s, which it will start taking delivery of from later this year.

Passengers will have the chance to connect to content on board via Wi-Fi on laptops, tablets, smartphones or other devices, to enjoy movies, music and in-flight service, such as ordering meals.

The system will be deployed on Aerolineas Argentinas domestic flights and mid-range destinations, such as Brazil, Peru and Chile.

Mariano Recalde, president of Aerolineas Argentinas, explains: “We’re delighted we can bring the sort of entertainment experience to our short-haul flights which are usually available only to the long-haul passenger.

“The eXW system will give our customers the sort of experience they only associate with wide-bodied aircraft on a narrow-bodied aircraft. Panasonic has helped us provide a pioneering solution at the right price.”

Panasonic Avionics has also announced it has launched an advertising system, AdConnect, partnering with MediaShift to bring the new technology to the in-flight cabin environment.

AdConnect allows airlines to generate advertising revenue through the entire duration of a passenger’s in-flight Wi-Fi session, by introducing a variety of advertising products within a user’s Wi-Fi session.

Up until now, advertising solutions have typically enabled airlines to serve content to their in-flight Wi-Fi portal, but the new technology allows airlines to generate advertising even after a passenger leaves the airline portal and begins to surf the web.

Selected advertising campaigns will appear within any web page that a passenger visits, whether on a laptop, tablet or smartphone.

Paul Margis, president and CEO of Panasonic Avionics, explains: “We are committed to helping our airlines partners extract maximum value from investments they’ve made in our in-flight entertainment and communications solutions.

"With the launch of our AdConnect service, we are able to provide a more personalised experience to passengers, and generate more revenue for our customers.”

Results of a study released this week by in-flight airline mobile phone operator Aeromobile, found the use of smartphones by British passengers on flights has soared in the last 12 months.

According to its figures, in 2013 there was close to an 80 per cent increase in the number of travellers using their mobile phones in the aircraft cabin to access content.

It found passengers are increasingly looking to their own devices to keep them entertained to check emails, browse the internet, or update their Facebook and Twitter status.

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